Do you ever wonder how most people find the homes they eventually buy?
You might imagine them driving by a “For Sale” sign and getting intrigued.
Or maybe you think they'll see an ad for a home in the newspaper and then call to enquire.
Of course, some buyers do find out about properties in these traditional ways. But, according to research by the US National Association of Realtors, there are many other — sometimes surprising — ways buyers find their next dream home.
• 88% of homes are brought to the buyer's attention by a real estate agent
• 90% of buyers saw their home online (such as viewing a property’s profile on the agent’s website)
• 69% of buyers searched for a home using Google, using a specific local term like “Bridgwater Lakes homes for sale”
• 29-46% of buyers attended an Open House
Overall, the research shows that buyers are using a multitude of online and offline methods to find homes.
What does all this mean to you?
If you're buying a home, it sounds like you need an agent! In the swift-moving market, where good homes will often have bidding wars, you definitely need solid representation to secure the home you want at a fair price. But it sounds like from this data, with 88% percent of homes found by the realtor, you'll be a lot more likely to find a home you actually want to buy with a dedicated pro on your side.
Secondly, it means that if you’re preparing your home for sale, you need to ensure your marketing plan not only takes into account all the ways buyers are currently finding properties, but incorporates new technologies like social media, hashtags, and videos, so that your home will be on the cutting edge, and be seen by the maximum number of buyers.